Privacy Policy

Last updated: September 2026

This Privacy Policy explains how Cherlene Lim, operating CherleneLim.com (“we”, “us” or “our”), collects, uses, discloses and protects personal information when you visit this website, contact us, subscribe to emails, download a resource or purchase a digital product.

By using this website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including:

  • Your name and email address
  • Information submitted through contact forms
  • Email subscription preferences
  • Information provided when requesting or downloading a free resource
  • Purchase and order information
  • Billing country and transaction details
  • Communications you send to us
  • Information you provide when requesting customer support

When you purchase a digital product, payment information is processed by our payment provider. We do not directly receive or store your complete payment-card details.

Information Collected Automatically

When you visit the website, certain technical information may be collected automatically by the website or third-party services, including:

  • Internet Protocol address
  • Browser and device type
  • Operating system
  • Referring page or website
  • Pages visited and actions taken
  • Date and time of access
  • Cookie and similar-technology information

This information may be used to operate the website, maintain security, understand how the website is used and improve its content and performance.

How We Use Personal Information

We may use personal information to:

  • Provide requested guides, downloads and digital resources
  • Process purchases and deliver digital products
  • Send order confirmations and product-access emails
  • Respond to enquiries and customer-support requests
  • Send newsletters, practical AI guidance, product updates and related communications where permitted
  • Maintain purchase, transaction and business records
  • Manage refunds, payment disputes and access issues
  • Protect the website, products and users against fraud, misuse or unauthorised activity
  • Improve our website, resources, products and communications
  • Meet legal, tax, accounting and regulatory obligations
  • Establish, exercise or defend legal rights

We will not use personal information for purposes that are materially different from those described above without providing appropriate notice or obtaining consent where required.

Email Marketing

If you subscribe to our email list or request a free resource, we may send you the requested material together with practical AI guidance, new-resource announcements and information about relevant products or services.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in an email.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related messages, such as purchase confirmations, product-delivery emails or responses to enquiries.

Purchases and Payment Processing

Purchases may be processed through third-party services such as MailerLite and Stripe.

These providers may collect and process information required to complete the transaction, prevent fraud, confirm payment and deliver the purchased product. Their handling of personal information is governed by their respective privacy policies and terms.

We may receive limited transaction information, such as your name, email address, purchase details, payment status, country and transaction identifier. We do not directly store your complete payment-card number.

You can review the providers’ privacy information at:

Cookies and Similar Technologies

This website may use cookies and similar technologies to:

  • Enable essential website functionality
  • Remember preferences
  • Support forms, checkout and product delivery
  • Maintain website security
  • Understand how visitors use the website
  • Improve content and user experience

Third-party services used by the website may also set cookies according to their own privacy policies.

You can control cookies through your browser settings. Blocking certain cookies may affect the availability or operation of some website features.

If we introduce non-essential analytics, advertising or tracking technologies that require consent, we will provide an appropriate consent mechanism where required.

Third-Party Service Providers

We may engage service providers to help us operate the website and deliver products and communications. These providers may include:

  • Website hosting and technical-service providers
  • MailerLite for email marketing, checkout and digital-product delivery
  • Stripe for payment processing
  • Form, security, analytics and website-management providers
  • Professional advisers, accountants or other providers supporting business operations

Service providers receive personal information only to the extent reasonably necessary for their functions and are expected to handle it in accordance with their applicable obligations.

We may also disclose information where required by law, regulation, legal process or a lawful request from a public authority.

International Transfers

Some service providers may process or store personal information outside Singapore.

Where personal information is transferred internationally, we take reasonable steps to ensure that it receives a standard of protection comparable to the protection required under applicable data-protection law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing products or services, maintaining business and transaction records, resolving disputes and satisfying legal, tax, accounting or regulatory requirements.

Retention periods may vary according to the type of information and the reason it is held.

When personal information is no longer required for a legal or business purpose, we will take reasonable steps to delete, anonymise or securely dispose of it.

Data Security

We use reasonable administrative and technical measures intended to protect personal information against unauthorised access, collection, use, disclosure, copying, modification, loss or disposal.

However, no internet transmission or electronic-storage method is completely secure. We therefore cannot guarantee absolute security.

You are responsible for taking appropriate precautions when sending information through the internet and for protecting any download links, files or account information provided to you.

Accuracy of Personal Information

We rely on you to provide accurate and current information.

If your personal information changes or you believe that information held about you is inaccurate, please contact us so that we can consider and, where appropriate, make the necessary correction.

Your Privacy Rights

Depending on applicable law and your location, you may have the right to:

  • Request information about how your personal information has been used or disclosed
  • Request access to personal information held about you
  • Request correction of inaccurate or incomplete information
  • Withdraw consent to certain uses of your information
  • Request deletion of information where applicable
  • Object to or restrict certain processing where applicable
  • Unsubscribe from marketing communications

These rights may be subject to legal limitations, exceptions, identity verification and record-retention requirements.

To submit a privacy request, contact us using the details below. We may need to verify your identity before responding.

Withdrawal of Consent

You may withdraw consent to the collection, use or disclosure of personal information by contacting us.

Before processing the withdrawal, we may explain the likely consequences. Withdrawal may affect our ability to provide certain products, downloads, communications or services.

Withdrawal does not affect processing that occurred before the withdrawal or information that we must retain or process for legal or legitimate business purposes.

Children’s Privacy

This website and its products are intended for adults and working professionals. They are not directed to children.

We do not knowingly collect personal information from children without appropriate authorisation. If you believe that a child has provided personal information through this website, please contact us.

Third-Party Websites and Services

This website may contain links to third-party websites, AI tools and online services.

We do not control and are not responsible for the privacy, security or content practices of those third parties. You should review their privacy policies before providing personal information or using their services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the website, products, service providers, business practices or legal requirements.

The revised policy will be posted on this page, and the “Last updated” date will be changed accordingly.

Data Protection Contact

Cherlene Lim is the designated Data Protection Contact for CherleneLim.com.

For privacy questions, requests or concerns about how personal information is handled, contact: hello@cherlenelim.com.